HOW BAKERY BRAND USED PALM TV+ CREATORS TO AMPLIFY IN-STORE ACTIVATION

To boost awareness of its in-store activation, Golden Cloud turned to PALM TV+ multi-streaming as the ideal digital strategy.

WATCH SUCCESS STORIES

SUCCESS STORY QUESTIONS

When was this amazing campaign launched?

Launched during the lockdown, Nestlé Nespray aimed to boost family engagement and keep the brand top of mind.

How did families enter, and what did they win?

Buy Nespray, send your till slip via WhatsApp to PALM TV+MOBILE, and get a chance to be 1 of 20 selected families for the live back-to-school contest.

How many entries did this back-to-school campaign receive?

The campaign achieved outstanding results with 200,000 till slip entries and over 20,000 new social media followers pre-event.

How did you manage to read so many till slip entries?

PALM TV+ WhatsApp line uses AI to scan millions of till slips, detect duplicates, fakes, and identify key campaign data.

What factors influenced your selection of the creator host for this campaign?

The brief required a trusted mother figure to uplift parents during lockdown—our platform sourced 500+ profiles to find the perfect match.

How much did this campaign contribute to overall product sales?

Based on valid entries and average Nespray cost, the campaign brought in more than $5M USD